BRAND REVAMP

Identity Refresh • Sponsor‑Ready Asset System • On‑Water Activation • Case Film • Enviro Graphics
Role: Creative Lead / Art Director

VOUCHER COLOR VARIATIONS

(CLIENT REQUEST)

SPONSOR-READY ASSETS

BACKGROUND

The client retained its original logo and engaged Mesh Media (with me as creative lead) to develop a unified, sponsor-ready brand system for on-water activations. We revitalized the first-generation Jungle Gym—reintroduced as “Floatopia”—by replacing ad-hoc tarps with cohesive, brandable assets and a clear visual language. A social-first film (video on shown on homepage) showcasing the transformation was widely shared, leading to resort collaborations where Floatopia was docked on-property and co-sponsored, with partner-hotel logos integrated into the system.

PRIOR TO BRAND REVAMP

OLD JUNGLE GYM WITH AD-HOC TARPS

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NEW WEBSITE LAYOUT

Outcomes — Aquaventura → Floatopia 

01

Before

  • Ad-hoc visuals across tarps and on-site materials; mismatched colors and typography


  • No unified brand system; inconsistent logo use and sponsor placement

02

After

  • Cohesive brand system (palette, type scale, icon set, grid) applied across environmental graphics, digital, and print


  • Rebrand to Floatopia established a clearer, premium positioning with consistent naming and visual language


  • Sponsor-ready framework (lockups, tiers, safe areas) enabling clean partner integrations without visual drift


  • Template library for tarps, wayfinding, safety, price boards, and socials—faster, uniform production


  • Social-first content kit (shorts, thumbnails, cover frames) aligned to the new identity


  • On-site clarity: legible, distance-tested type and simplified information hierarchy for guests and staff