CELESTIAL OPULENCE

Experience Previz (360° LED Blocking Animatic)

PROJECT

Commissioned by NUSTAR Resort and executed via Mesh Media, this immersive 360° LED full-wrap of hyper-real, galactic visuals anchored the VVIP launch “Your NU Universe Unveiled,” unveiling the redesigned Rewards cards (Star, Sky, Sun, Zodiac, Universe) and the mobile app (Oct 23, 2024 — NUSTAR Ballroom). Official and media recaps praised the celestial setting, ethereal floor-to-ceiling LED walls, and seamless 360° graphics—exactly the environment our content was built to energize.

OBJECTIVE

Push the boundaries of visual storytelling for a one-night VVIP launch—crafting a room-scale LED environment that elevates brand perception and guest immersion while cleanly handing off show playback to the client-run program.

Success = (1) unmistakable sense of scale, (2) elegant, on-brand astronomy motif, (3) seamless 360° continuity for walk-ins, reveals, and photo moments.

Click to watch the final product

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CONCEPT & DESIGN INTENT

Creative North Star: “Transport you to a new dimension.”
We designed a galactic visual language—parallax starfields, nebula textures, orbital paths, auroral light—and paced it like a luxury reveal: calm cosmic build → kinetic constellation sweeps → hero orbits for card unveil moments → ambient glows for mingling and photos.

  • Mood & Motifs: Celestial opulence, deep-space gradients, slow parallax for scale, horizon-to-horizon orbits.
  • Brand Fit: Aligns with the Rewards tiers’ cosmic naming and the launch narrative (“You Are the Star”).

RESULTS & IMPACT

  • Press/Media Mentions: Regional lifestyle and gaming outlets covered the launch, citing ethereal LED walls, floor-to-ceiling LED installations, and 360-degree seamless graphics showcased during the event. 
  • Brand Momentum: Reinforced NUSTAR’s positioning as a pioneer in large-format, immersive brand experiences in the Philippines—marrying architectural scale with editorial restraint. (Portfolio framing based on coverage themes and event creative.)
  • Member Journey: Public guidance to exchange old cards at the Rewards Counter (Atrium) extended the launch narrative beyond event night.

CREDITS

  • Client / Event Lead: NUSTAR Resort
  • Agency: Mesh Media
  • Role: Vanessa Tee — Creative Director (3D/LED content)
  • Scope: Concept & look-dev · Motion design · Content mapping · Color/luminance tuning · Show-ready delivery

PUBLICATIONS

A VVIP launch with “ethereal LED walls,” unveiling the Star–Universe cards and the new mobile app. 


- IAG.COM

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“Floor-to-ceiling LED wall installations” and “360-degree seamless graphics” immersed guests in a cosmic launch.


- SUNSTAR.COM.PH

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A “dazzling, celestial-themed setting” framing the reveal of the Star, Sky, Sun, Zodiac, and Universe tiers.


- PREVIEW.PH

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